Updated March 21, 2013.

    

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Connected Vehicle - Workshop

Hosted by AT&T

AT&T Foundry
2900 West Plano Pkwy
Plano, TX 75075

Wednesday, March 27, 2013.

Chair: Peter Rysavy, Rysavy Research
  

CONTENTS

  

Background
Workshop Agenda
Meeting Location
Hotel and Travel Information
Registration
Information for Presenters

  

BACKGROUND

 
There are a tremendous number of developments occurring in the connected-vehicle space. Not only do users wish to connect their devices to systems in the car (speakers, displays, etc.), but systems in cars are increasingly connected to external networks. This is a complex space. The purpose of this workshop is to identify key developments and issues.

See this recent column by Peter Rysavy on the Connected Vehicle.

The primary questions we intend to address include:
  • What are the mechanisms, form factors, and interfaces for supporting mobile broadband in vehicles?
  • What is the future for HTML5 for automotive? How will HTML5 improve the way developers can get more involved in automotive app development?
  • What opportunities exist for automotive (diagnostics) big-data analytics? 
  • What opportunities exist to improve and expand upon firmware and software updates to the vehicle?  Are there opportunities to standardize this process?
  • What changes need to be made to address and improve distracted driving concerns?
  • How can the industry spark innovation in infotainment across closed ecosystems without requiring OEM standardization of platforms?
  • How can the industry deliver a simple aftermarket product that turns a non-connected vehicle into a connected one without requiring professional installation?
  • In what ways is the industry trying to improve or standardize Bluetooth pairing?  How can automotive and handset manufactures improve the user experience when pairing new handsets?
  • What is future for cloud-based automotive services?  How can/will off-board services affect the end users rear seat entertainment experience?
Other items that could be covered or discussed include:
  • What changes or new technology is being developed that can greatly improve the way a driver interacts with the vehicles head unit?
  • What changes need to be made to address and improve distracted driving concerns?
  • What is the future for automotive head unit applications and app stores? 
  • Will manufactures ever provide an open OS in automobiles? How can developers contribute to connected cars of the future?
  • What obstacles lie ahead for V2V & V2I?  Will this technology ever be widespread?
  • Are automotive manufactures looking to provide core telematics as well as infotainment services through an embedded TCU?
  • What is the future for tethered or brought-in devices?
  • What advantages does LTE bring to automotive?
  • What new dynamic business models are being established between OEMs, MNOs and content suppliers?
  • What are the most compelling and desired services that automotive manufactures are working on developing or improving?
  • What opportunities and interest do manufactures have in location based services? 
  • Can and should social media services be effectively brought into the automobile?
  • Which industry segment (automakers/consumer electronics) will drive innovation in telematics?

 

AGENDA

  
Workshop Meeting. Wednesday, March 27, 2013
8:00 AM to 4:00 PM.

The preliminary proposed agenda is as follows:

8:00 to 8:30 Registration. Continental breakfast available.

8:30 to 8:45 Peter Rysavy, Executive Director, PCCA. Introductions. PCCA Meeting Schedule and Association Update.

8:45 to 9:30 Scott Vanags, Product Manager, Connected Vehicles, AT&T. AT&T Connected Vehicle Vision.

AT&T vision for the connected car, trends in automotive, and challenges in the industry.
 
9:30 to 10:15 Presentation. Roger C. Lanctot, Associate Director, Global Automotive Practice, Strategy Analytics. How Will Vehicle Connections Translate to Revenue Opportunities? 


VRM/CRM, Advertising, Ad-hoc Transaction platforms, Lifetime subscriptions - these are just a few of the ways that OEMs will extract revenue from their in-vehicle connections. Of course, the manner in which these systems will enable transactional behaviors will determine the nature and variety of applications brought into or built into cars.  Roger C. Lanctot will define the application environment and the hardware and software architectures which will enable profitable connectivity.


10:15 to 10:30 Break

10:30 to 11:15 Presentation. Derek Brown, Director Product Management, Qualcomm. LTE opportunities for the Connected Car.

Drivers for mobile broadband to the vehicle, Tethered and integrated connectivity strategies, integrating connectivity into infotainment, selection criteria for connected car: - 2G, 3G, 4G etc., meeting consumer expectations.

11:15 to 12:00 Presentation. Linda Campbell, Director Strategic Alliances, QNX Software.  What is the future for HTML5 for automotive?

How will HTML5 improve the way developers can get more involved in automotive app development? What are platform providers doing to support the developer community and improve the way applications are brought into the vehicle?

12:00 to 1:00 Lunch provided.

1:00 to 1:45 Presentation. Magnus Lundren, Director, Service Enablement, Ericsson. Mobile Broadband and Cloud Services :  Driving Opportunities in the Automotive Industry.

Compare the evolution of app ecosystems in the telecommunications industry with what happens in adjacent industries today. Discuss opportunities for OEMs and content providers. The 'Networked Society': what does this mean for the automotive industry, and how can you connect with the ecosystems? Building the Connected Vehicle Cloud and making it ready for tomorrow - analyze the most crucial aspects to prioritize in this space.

1:45 to 2:15 Presentation. Ken Edwards, Technical Marketing Manager, Software and Services, Intel. Tizen IVI Project.

Tizen IVI architecture definition is driven by requirements coming directly from automotive industry and via GENIVI®. This presentation provides an update on the architecture status of Tizen IVI and highlights issues and trends in the use of Natural Language in a connected car.

2:15 to 2:30 Break

2:30 to 4:00 Panel Discussion. What Are the Key Technical and Market Developments That Need to Occur for Connected Vehicle to Succeed?

Panelists (ten minute presentation for each panelist):

Brian Greaves, Emerging Devices, AT&T. Connectivity for the Connected Car.
- Advantages and disadvantages to embedded and tethered connected services.
- The evolution of connected cars.
- Value added services for tomorrows connected driver.
- Support for connected OEMs .

Pat Scannell, Director, Wholesale Strategy, Marketing and Offer Management, Clearwire. Connected auto: an introduction to how carriers might build their business case.
- Strategic drivers: What are the key economic and/or strategic drivers for carriers adopting or resisting connected auto trends.
- Use cases: How do the various use cases within the connected auto space resonate with the carriers, given the network usage, economics and other factors.
- Considerations: How do these factors and others  come together to shape how we might see carriers engaging in the space in the near, mid and long term?

Christopher Rezendes, Strategic Marketing, TeMeDa Corporation, President INEX Advisors, Priorities in Connecting Vehicles.
Connected vehicles represent a lot more than the potential future of smart transportation.  For driving is a powerful duality:  an intensely personal experience, with public consequences.  We sing like parakeets in the 'protection and comfort' of our cars - even as any, perhaps all, passers-by see and too often unfortunately hear us. We treasure the freedom of travel, and the anonymity we gain in our cars, even as we exchange a highest rate of trust in others sharing the road that they will stay on their side of the double-yellow line. For these reasons and many more, connecting vehicles will be challenging.  As a way to try to re-frame some of these challenges, we will try to elevate and contribute starter-answers to these questions:
- What are the priorities in connecting vehicles?
- Can we build outcomes beyond zero-sum?  Winner take all?

Paul Meyer,
VP OEM Sales, Airbiquity, Monetizing the Telematics Ecosystem
- Integration of devices, apps and head units in a complex environment
- Extension of the vehicle's center stack and navigation platforms for connected driver services
-The growing importance of mobile network carriers in the growing telematics ecosystem

Timo Bauer, VP Business Development, Glympse. One Glympse Is Worth a 1000 Texts.
- Meeting up
- Traveling together
- I'm late - here's my ETA
- Where are you?

ParkMe. Assisting Drivers With the Most Stressful Part of Their Journey.

Attendees obtain access to content presented, contact information of other attendees, and detailed minutes.
    

WORKSHOP MEETING LOCATION


The workshop will be held at:

AT&T Foundry
2900 West Plano Pkwy
Plano, TX 75075


See directions below.

HOTEL AND TRAVEL INFORMATION

Workshop location, directions, and local hotels here:
http:/www.pcca.org/news/Agendas/Docs/ATT-Foundry-Directions-Hotels.pdf

For assistance with travel, the PCCA recommends Tom Smith Travel, 503-477-5341 or 877-604-3107.

  

REGISTRATION

   

The registration deadline is one week before the workshop.

   

Workshops are intended primarily for PCCA members. However, non-member organizations may attend for a fee of $325 per person if registering one month or more before the workshop, otherwise $375 if less than a month before the workshop. This fee can be applied towards future membership. Executive-level members may send five people, associate-level members may send two people and affiliate-level members may send one person without incurring meeting charges.

There is no attendance charge for members of the press.

If you intend to come, please register soon.

      

Click here to register for the meeting using our secure Web page.


Click here to see a current list of members.

   

INFORMATION FOR PRESENTERS AND PANELISTS

   

The following information is for people presenting at this PCCA workshop: 

   

  • Main presentations: 45 minutes including 5 to 15 minute discussion.
  • Panel presentations: 10 minutes, slides optional.
  • Presenters must provide their presentations (PDF or PPT) at least one week prior to the workshop to allow for copying to the members area of the PCCA Web site, as well as to allow detailed questions for discussion.
  • This is a technical audience (e.g., engineering and program managers), so please make the presentations technical. Emphasis should be on industry and technology at large, versus selling your product (limit of 3 slides). Consider items such as compatibility, technical alternatives, standardization, deployment considerations, interoperability, certification and adoption.
  • Generally, a dynamic and attentive audience of key industry stakeholders attend each workshop, representing a broad spectrum of the mobile computing industry, including operators, infrastructure vendors, device vendors, middleware providers and application developers.
  • We will provide a video projector and computer for presenting. Presenters should use their own presentation templates.
  • Since PCCA workshops are considered public meetings, please do not include any confidential or proprietary information. Please do not mark your presentations with any terminology indicating confidential or proprietary information. 

  

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