Updated September 26, 2013.
to PCCA Home Page
Machine to Machine (M2M)/Internet of
Things - Workshop
October 8, 2013
100 Morey Drive, Woodridge (Chicago), Illinois
Hosted by Morey
Chair: Peter Rysavy, Rysavy Research
Hotel and Travel Information
Information for Presenters
This workshop presents a unique opportunity to
obtain insight into the M2M/IoT
market from multiple perspectives. We are using a
new workshop format in which we have divided the
topic into multiple segments. Each segment will
consist of two (or three) relatively short
presentations, followed by a mini-panel with the
presenters of that segment, and then a networking
PCCA workshops emphasize technical depth combined
with market and business perspective, and keep
commercial content to a minimum.
Here is a column in Fierce Wireless about this workshop: Who
Owns the Internet of Things?
Here is a press release.
preliminary agenda is as follows:
October 8, 2013
8:00 AM to 4:00 PM.
schedule subject to change.
Breakfast, Introductions. 8:00 to 9:00.
will be covered by The Peggy Smedley
Show-The Voice of M2M and Connected Devices.
SEGMENT 1. 9:00 to 10:30. The New
Randy Amerine, M2M Strategic
Business Development Manager, AT&T:
Data democratization is not a lofty ideal; it is
a market development tool. Richer data is the
new oil, the new gold. As you might
expect, this new ‘killer commodity’ is reshaping
ideas about ownership, access, and applications.
Geoff Hollingworth, Head of
Innovation Silicon Valley, Ericsson: M2M
connectivity includes cellular, proprietary
systems, Bluetooth low energy, white-space
wireless, Wi-Fi, Ethernet, satellite, and other
approaches. Cellular gets attention because no
other technology provides an equivalent
connectivity footprint, but developers must
consider module costs, service costs, energy
requirements, longevity, and other factors when
choosing how to connect devices. This
presentation explores M2M connection diversity,
including how and when cellular does provide
Automotive and IoE (Internet-of-Everything) Product
Management, Qualcomm Technologies: The Internet of Everything
represents a new era in computing and networking in
which tens of billions of objects beyond the cell
phone will be intelligently connected. The same 3G and
4G cellular and other connectivity technologies that
have driven the evolution of smartphones and mobile
computing will be at the center of the Internet of
Everything enabling LTE-connected automobiles,
cost-effective and efficient smart grids and
intelligent homes, industrial routers, healthcare
solutions, and more.
Mini-panel: presenters from this
SEGMENT 2. 10:30 to
12:00. Hardware is not Dead.
Attention Entrepreneurs: IoT Needs
Brian Jepson, MAKE/ Maker Faire:
The Intersection of Hacker and Maker is
IoT. While 90% of “makers” say they are in
it for the experience, a growing number are not
12:00 TO 1:00.
Scott Morey, CEO, Morey Corporation:
The IoT and Web 3.0 Need Factory 3.0. IoT
values and value propositions are in many ways
different from consumer spaces with their
12-month life cycles and enterprise spaces with
their emphasis on structure. IoT devices
need a new level of persistence and agility in
order to meet deployer market demands and
developer ROI requirements.
Mini-panel: presenters from this
SEGMENT 3. 1:00 to 2:30.
Cloud Support is Fundamental, But Not Universal
Surj Patel, CTO, Smart Mocha: The IoT
space is still component oriented, not
solutions oriented. That makes it more
accessible to systems integrators than to
customers who need a solution. On the side of
the Telco carriers--their
business model is not necessarily aligned with the business
models of the companies they want to enable -
manufacturers. The industry
needs carriers with very flexible
models of charging to accommodate
the industries they serve. Protocols
are not always appropriate: many
applications use HTTP
and XML variants,
but as a result, applications can
waste 75% of data plans on the encapsulating
protocol. In this
regard, MQTT pub/sub appears
infrastructure is not oriented towards communicating large
quantities of small
data over persistently open sockets.
Chuck Byers, Technical Leader and Platform
Architect, Enterprise Networking Labs, Cisco: Fog computing
and M2M. The Internet of Things are growing
at a phenomenal rate, eventually leading to
what Cisco calls the "Internet of
traditional IoT networks, intelligent
endpoints communicate with cloud-based
service intelligence through a largely dumb
IP interconnect network. There is a need for
a hierarchy of additional processing,
networking, and storage functions between
the endpoints and the Cloud. We call
this Fog Computing (like the Cloud, but
"closer to the ground"). Fog
Computing can supplement intelligent
endpoints by enabling higher power and
performance, smaller footprint, better
modularity and scalability, more storage
capacity, relaxed environmental constraints,
and improved reliability. Fog
Computing can also supplement traditional
cloud based functions by addressing critical
latency requirements, network bandwidth
constraints, mobility or geographic
diversity requirements, or the need for
network resiliency. By providing
intermediate layers of networking,
processing, and storage between intelligent
endpoints and the cloud, Fog computing can
greatly improve the performance, capacity,
efficiency, feature richness, reliability,
and cost profile of many classes of IoT and
Mini-panel: presenters from this
SEGMENT 4. 2:30 to 4:00.
Vision For the Future of IoT: Truth,
Trust and Time
Dr. Shawana Johnson President, Global Marketing
Insights: Temporal-geospatial intelligence
(GEOINT) rectification is a critical capability
to the success of a growing number of IoT
applications, especially those with advanced
levels of remote control or autonomous
operations. An Open Geospatial Consortium
(OGC)-compliant GEOINT is the killer enabling
technology that delivers it
Workshop summary and concluding
Julian Durand, President,
Smart Things Group:
The Privacy Imperative. "You
have zero privacy anyway – get over it". So
said SUN CEO Scott McNealy in January 1999,
long before social media became mainstream.
Even Scott would be amazed at the degree to
which he was right. People have largely chosen
to forgo their rights to privacy on the
Internet in exchange for seemingly free
services from the likes of Facebook, Twitter
and Google. However,
the loss of privacy is not yet a foregone
conclusion in the realm of machines. In fact,
it is essential that privacy be maintained in
order to create maximum value from IoT and M2M
while protecting ourselves, our families,
businesses and even our nation. In this talk,
Julian Durand shares a 'starter kit' of policy
and technical questions that every developer
and deployer should ask themselves, and the
stakeholders with whom they are, or wish to be
Stew Skomra: IoT as engine
of ground truth, trust and time. If we are
to efficiently and effectively and profitably
deploy tens or hundreds of billions of devices,
we will need new approaches in every dimension.
Mini-panel. presenters from this
The workshop will be held at:
100 Morey Drive, Woodridge (Chicago), Illinois 60517
AND TRAVEL INFORMATION
hotels include the following. We have a room block at
ROOM BLOCK UNDER NAME OF: PCCA
500 Janes Avenue, Bolingbrook, IL 60440
Phone: (630) 410-6367
SpringHill Suites Chicago Bolingbrook
125 Remington Blvd, Bolingbrook, IL 60440
Phone: (630) 759-0529
For assistance with travel, the PCCA recommends Tom Smith
Travel, 503-477-5341 or 877-604-3107.
deadline is one week before the workshop.
Workshops are intended
primarily for PCCA members. However, non-member
organizations may attend for a fee of $325 per person if
registering one month or more before the workshop,
otherwise $375 if less than a month before the workshop.
This fee can be applied towards future membership.
Executive-level members may send five people,
associate-level members may send two people and
affiliate-level members may send one person without
incurring meeting charges.
no attendance charge for members of the press.
to come, please register soon.
to register for the meeting using our secure Web page.
here to see a current list of members.
INFORMATION FOR PRESENTERS AND PANELISTS
following information is for people presenting at this
- Presentations: Approximately 20 minutes.
- Presenters must provide their presentations
(PDF or PPT) at least one week prior to the workshop
to allow for copying to the members area of the PCCA
Web site, as well as to allow detailed questions for
- This is a technical audience (e.g.,
engineering and program managers), so please make the
presentations technical. Emphasis should be on
industry and technology at large, versus selling your
product (limit of 3 slides). Consider items such as
compatibility, technical alternatives,
- Generally, a dynamic and attentive
audience of key industry stakeholders attend each
workshop, representing a broad spectrum of the mobile
computing industry, including operators, infrastructure
vendors, device vendors, middleware providers and
- We will
provide a video projector and computer for
presenting. Presenters should use their own
- Since PCCA workshops are considered public
meetings, please do not include any confidential or
proprietary information. Please do not mark your
presentations with any terminology indicating
confidential or proprietary information.
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