Updated September 26, 2013.

    

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Machine to Machine (M2M)/Internet of Things - Workshop


October 8, 2013
100 Morey Drive, Woodridge (Chicago), Illinois 60517

Hosted by Morey Corporation


Chair: Peter Rysavy, Rysavy Research
  

CONTENTS

  

Background
Workshop Agenda
Workshop Location
Hotel and Travel Information
Registration
Information for Presenters

  


BACKGROUND

This workshop presents a unique opportunity to obtain insight into the M2M/IoT market from multiple perspectives. We are using a new workshop format in which we have divided the topic into multiple segments. Each segment will consist of two (or three) relatively short presentations, followed by a mini-panel with the presenters of that segment, and then a networking break.

PCCA workshops emphasize technical depth combined with market and business perspective, and keep commercial content to a minimum.


Here is a column in Fierce Wireless about this workshop: Who Owns the Internet of Things?


Here is a press release.


AGENDA

  
Workshop. Tuesday, October 8, 2013
8:00 AM to 4:00 PM.

The preliminary agenda is as follows:

Agenda and schedule subject to change.

Registration, Continental Breakfast, Introductions. 8:00 to 9:00.

This workshop will be covered by The Peggy Smedley Show-The Voice of M2M and Connected Devices.




SEGMENT 1. 9:00 to 10:30.  The New ‘Core’ Leadership

Randy Amerine, M2M Strategic Business Development Manager, AT&T: Data democratization is not a lofty ideal; it is a market development tool. Richer data is the new oil, the new gold.  As you might expect, this new ‘killer commodity’ is reshaping ideas about ownership, access, and applications.

Geoff Hollingworth, Head of Innovation Silicon Valley, Ericsson: M2M connectivity includes cellular, proprietary systems, Bluetooth low energy, white-space wireless, Wi-Fi, Ethernet, satellite, and other approaches. Cellular gets attention because no other technology provides an equivalent connectivity footprint, but developers must consider module costs, service costs, energy requirements, longevity, and other factors when choosing how to connect devices. This presentation explores M2M connection diversity, including how and when cellular does provide advantages.

Joe Decamp, Automotive and IoE (Internet-of-Everything) Product Management, Qualcomm Technologies: The Internet of Everything represents a new era in computing and networking in which tens of billions of objects beyond the cell phone will be intelligently connected. The same 3G and 4G cellular and other connectivity technologies that have driven the evolution of smartphones and mobile computing will be at the center of the Internet of Everything enabling LTE-connected automobiles, cost-effective and efficient smart grids and intelligent homes, industrial routers, healthcare solutions, and more.

Mini-panel: presenters from this segment.

Networking break.

SEGMENT 2. 10:30 to 12:00.  Hardware is not Dead.  Attention Entrepreneurs:  IoT Needs Hardware
Brian Jepson, MAKE/ Maker Faire: The Intersection of Hacker and Maker is IoT.  While 90% of “makers” say they are in it for the experience, a growing number are not stopping there.

Scott Morey, CEO, Morey Corporation: The IoT and Web 3.0 Need Factory 3.0.  IoT values and value propositions are in many ways different from consumer spaces with their 12-month life cycles and enterprise spaces with their emphasis on structure.  IoT devices need a new level of persistence and agility in order to meet deployer market demands and developer ROI requirements.  

Mini-panel: presenters from this segment.

Networking break.
LUNCH PROVIDED. 12:00 TO 1:00.

SEGMENT 3. 1:00 to 2:30.  Cloud Support is Fundamental, But Not Universal
Surj Patel, CTO, Smart Mocha: The IoT space  is still component oriented, not solutions oriented. That makes it more accessible to systems integrators than to customers who need a solution. On the side of the Telco carriers--their business model is not necessarily aligned with the business models of the companies they want to enable - manufacturers. The industry needs carriers with very flexible models of charging to accommodate the industries they serve. Protocols are not always appropriate: many applications use HTTP and XML variants, but as a result, applications can waste 75% of data plans on the encapsulating protocol. In this regard, MQTT pub/sub appears promising, especially as cellular infrastructure is not oriented towards communicating large quantities of small data over persistently open sockets.

Chuck Byers, Technical Leader and Platform Architect, Enterprise Networking Labs, Cisco:
Fog computing and M2M. The Internet of Things are growing at a phenomenal rate, eventually leading to what Cisco calls the "Internet of Everything." In traditional IoT networks, intelligent endpoints communicate with cloud-based service intelligence through a largely dumb IP interconnect network. There is a need for a hierarchy of additional processing, networking, and storage functions between the endpoints and the Cloud.  We call this Fog Computing (like the Cloud, but "closer to the ground"). Fog Computing can supplement intelligent endpoints by enabling higher power and performance, smaller footprint, better modularity and scalability, more storage capacity, relaxed environmental constraints, and improved reliability. Fog Computing can also supplement traditional cloud based functions by addressing critical latency requirements, network bandwidth constraints, mobility or geographic diversity requirements, or the need for network resiliency. By providing intermediate layers of networking, processing, and storage between intelligent endpoints and the cloud, Fog computing can greatly improve the performance, capacity, efficiency, feature richness, reliability, and cost profile of many classes of IoT and M2M services.

Mini-panel: presenters from this segment.

Networking break.

SEGMENT 4. 2:30 to 4:00. Vision For the Future of IoT:  Truth, Trust and Time
Dr. Shawana Johnson President, Global Marketing Insights: Temporal-geospatial intelligence (GEOINT) rectification is a critical capability to the success of a growing number of IoT applications, especially those with advanced levels of remote control or autonomous operations.  An Open Geospatial Consortium (OGC)-compliant GEOINT is the killer enabling technology that delivers it

Julian Durand, President, Smart Things Group: The Privacy Imperative. "You have zero privacy anyway – get over it". So said SUN CEO Scott McNealy in January 1999, long before social media became mainstream. Even Scott would be amazed at the degree to which he was right. People have largely chosen to forgo their rights to privacy on the Internet in exchange for seemingly free services from the likes of Facebook, Twitter and Google. However, the loss of privacy is not yet a foregone conclusion in the realm of machines. In fact, it is essential that privacy be maintained in order to create maximum value from IoT and M2M while protecting ourselves, our families, businesses and even our nation. In this talk, Julian Durand shares a 'starter kit' of policy and technical questions that every developer and deployer should ask themselves, and the stakeholders with whom they are, or wish to be connected.


Stew Skomra:  IoT as engine of ground truth, trust and time.  If we are to efficiently and effectively and profitably deploy tens or hundreds of billions of devices, we will need new approaches in every dimension.

Mini-panel. presenters from this segment.

Networking break.
Workshop summary and concluding remarks.
    

WORKSHOP LOCATION


The workshop will be held at:

Morey Corporation
100 Morey Drive, Woodridge (Chicago), Illinois 60517

HOTEL AND TRAVEL INFORMATION

Nearby hotels include the following. We have a room block at the Aloft.

Aloft Bolingbrook
ROOM BLOCK UNDER NAME OF: PCCA
500 Janes Avenue, Bolingbrook, IL 60440
Phone: (630) 410-6367
https://www.starwoodhotels.com/preferredguest/property/overview/index.html?propertyID=3347

SpringHill Suites Chicago Bolingbrook
125 Remington Blvd, Bolingbrook, IL 60440
Phone: (630) 759-0529
https://www.marriott.com/hotels/travel/chibl-springhill-suites-chicago-bolingbrook/

For assistance with travel, the PCCA recommends Tom Smith Travel, 503-477-5341 or 877-604-3107.

  

REGISTRATION

   

The registration deadline is one week before the workshop.

   

Workshops are intended primarily for PCCA members. However, non-member organizations may attend for a fee of $325 per person if registering one month or more before the workshop, otherwise $375 if less than a month before the workshop. This fee can be applied towards future membership. Executive-level members may send five people, associate-level members may send two people and affiliate-level members may send one person without incurring meeting charges.

There is no attendance charge for members of the press.

If you intend to come, please register soon.

      

Click here to register for the meeting using our secure Web page.


Click here to see a current list of members.

   

INFORMATION FOR PRESENTERS AND PANELISTS

   

The following information is for people presenting at this PCCA workshop: 

   

  • Presentations: Approximately 20 minutes.
  • Presenters must provide their presentations (PDF or PPT) at least one week prior to the workshop to allow for copying to the members area of the PCCA Web site, as well as to allow detailed questions for discussion.
  • This is a technical audience (e.g., engineering and program managers), so please make the presentations technical. Emphasis should be on industry and technology at large, versus selling your product (limit of 3 slides). Consider items such as compatibility, technical alternatives, standardization, deployment considerations, interoperability, certification and adoption.
  • Generally, a dynamic and attentive audience of key industry stakeholders attend each workshop, representing a broad spectrum of the mobile computing industry, including operators, infrastructure vendors, device vendors, middleware providers and application developers.
  • We will provide a video projector and computer for presenting. Presenters should use their own presentation templates.
  • Since PCCA workshops are considered public meetings, please do not include any confidential or proprietary information. Please do not mark your presentations with any terminology indicating confidential or proprietary information. 

  

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